Google’s online advertising program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform is one of the most cost-effective forms of marketing as it runs on a pay-per-click (PPC) advertising structure, i.e. you have to pay every time a visitor clicks your ad, whilst displaying to thousands of shoppers on the biggest search platform globally.
Want to know the answer to something? Want to purchase something? We Google it. Google is one of the most important platforms to build a strong presence on, and whilst effective SEO is a marathon, not a sprint; paid Google advertising can move you ahead of your competition, ensure your #1, and get your website noticed. Use Google's range of targeting to show your products at the top of the page and in comparison tables to shoppers looking to purchase these products. Google shows your products across its display network when people are searching for this specifically in its shopping listings and is one of the highest converting forms of digital marketing for completed purchases.
Google has something for all budgets and businesses of all sizes, let's talk today about how using this platform can accelerate the growth of your website.
Managed Google Advertising
Google Shopping is one of the most powerful & cost-effective tools to get your products in front of shoppers looking to buy your products. Have you ever wondered how products show up at the top of Google when your searching for them? This is a Google shopping ad.
Through managed bidding of your product listings, Google displays the best optimised ads to the potential shopper, allowing the smallest of companies to compete with the biggest brands. Its not about how much you bid, but who creates the best ad, with Google rewarding those with better content, not the deepest pockets.
Soomi Shopping includes the following to help you attract new customers through Managed Google Shopping Ads:
- Google Merchant Centre set up & management
- Set up of premium product listings
- Google shopping ad management
- Ad budget management
- Monthly activity reporting
Please Note: Soomi Shop is a monthly product, this product renews every month to ensure the smooth management & running of Google campaigns. The minimum commitment to this product is 2months, to ensure the correct setup of Google accounts to guarantee amazing results. This cost does not include your advertising costs and to utilise these campaigns there will need to be a budget for ad sets.
As a New Zealand based company all pricing displayed is inclusive of GST. Click the link below for more information today.
Our Recommendations: As Google reviews, optimises, and learns, its platform naturally improves its results the longer an ad creative runs. We would recommend running an ad for at least 3 months before changing strategy to fully maximise the learning and optimisation of Facebook to yield the most efficient results for attracting new customers.