Google’s online advertising program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform is one of the most cost-effective forms of marketing as it runs on a pay-per-click (PPC) advertising structure, i.e. you have to pay every time a visitor clicks your ad, whilst displaying to thousands of shoppers on the biggest search platform globally.
Want to know the answer to something? Want to purchase something? We Google it. Google is one of the most important platforms to build a strong presence on, and whilst effective SEO is a marathon, not a sprint; paid Google advertising can move you ahead of your competition, ensure your #1, and get your website noticed. Use Google's range of targeting to show your website at the top of google's rankings. Google shows your website across its display network when people are searching for specific keywords. Place bids on these phrases/words and let Google make you #1 every time there is a match in your targeted area. Combine this with premium shopping listings if someone searches for your product specifically make sure your product is also in its shopping listings, one of the highest converting forms of digital marketing for completed purchases.
Google has something for all budgets and businesses of all sizes, let's talk today about how using this platform can accelerate the growth of your website.
Managed Google Advertising
Combine your Google advertising to build a strong presence in the market and get ahead of competition brands when competition for online shoppers. This combination package will have your brand competing in the Google shopping listings and also supporting these listings with text-based campaigns to ensure you are number #1 on Google, whilst also getting a discount from Soomi for managing all types of ads across Google's marketing platform.
Google Ad Words
Google Ad Words is one of the most powerful tools to get your products in front of shoppers looking to buy your products. Have you ever wondered how a business makes sure they are at the top of Google? It's simple they are likely doing a Google Ad word campaign.
Through managed bidding on certain keywords, Google displays the best optimised ads to the potential shopper, allowing the smallest of companies to compete with the biggest brands. Its not about how much you bid, but who creates the best ad, with Google rewarding those with better content, not the deepest pockets. Display your website to thousands of potential shoppers & only pay for those that actually visit your store.
Google Ad Words is a great way to make sure you are on page 1 and top of the list. This is an essential marketing tool for a new website to guarantee being top of Google's listings and a powerful ad to describe your brand, products & services, with the ability to link shoppers to specific sections on your site.
Google Shopping is one of the highest converting & cost-effective tools to get your products in front of shoppers looking to buy your products. Have you ever wondered how products show up at the top of Google when you're searching for them? This is a Google shopping ad.
Through managed bidding of your products as premium listings, Google displays the best optimised ads to the potential shopper, allowing the smallest of companies to compete with the biggest brands. Customers looking to purchase a product are visually displayed your product and linked directly back to your site for purchase. Your products will be displayed to thousands of shoppers, but your ad is only charged when google successfully gets a potential shopper onto your website making this an extremely cost-effective form of marketing.
Soomi combo: Includes the following to help you attract new customers through Managed Google Ad Word campaigns & Google shopping campaigns:
- Google Ad Words set up & management
- Google Analytics & Tag Manager set up
- Detailed Keyword Analysis
- Premium Google listings
- Google Merchant Centre set up & management
- Premium product listings set up
- Google shopping ad management
- Ad budget management
- Monthly analysis of search terms used
- Monthly activity reporting
Please Note: Soomi combo is a monthly product, this product renews every month to ensure the smooth management & running of Google campaigns. The minimum commitment to this product is 2months, to ensure the correct setup of Google accounts to guarantee amazing results. This cost does not include your advertising cost and to utilise both campaigns there will need to be a budget for multiple ad sets.
As a New Zealand based company, all pricing displayed is inclusive of GST. Click the link below for more information today.
Our Recommendations: As Google reviews, optimises and learns, its platform naturally improves its results the longer an ad creative runs. We would recommend running an ad for at least 3 months before changing strategy to fully maximise the learning and optimisation of Google to yield the most efficient results for attracting new customers.